The biggest leagues, teams, and brands in sports and entertainment are coming to Fanatics Fest, bringing you closer to the action than ever before. Step inside the worlds you love and get in the game with immersive activations, exclusive experiences, and surprise moments you can’t get anywhere else.

New for 2026: FanCash can now be earned and redeemed with participating brands, retail locations, and Javits concessions. Look for FanCash signage throughout the show floor to find participating locations once you arrive.