CNBC and Boardroom are bringing their fourth annual Game Plan Summit to Fanatics Fest on Thursday, July 16. The 2026 Summit will bring together leaders across sports, media, and entertainment to explore the ideas shaping the future of the industry, from athletes and owners to investors and innovators. This is a curated, industry-focused event with limited capacity. Attendees are approved based on professional background and experience. Those who are accepted will also receive complimentary access to Fanatics Fest on Thursday. If you work in the sports, entertainment, or media business and are interested in attending, you can learn more and