Show features

FIFA World Cup 2026™ final press conference

The World’s biggest game heads to the World’s #1 Sports Fan Festival. On Friday, July 17, Fanatics Fest will host the official FIFA World Cup 2026™ Final pre-match press conferences—bringing players, coaches, and global media to the stage in front of fans. See both teams take the stage at Fanatics Fest just days before the Final, with a rare opportunity to witness one of the sport’s most iconic moments live on the show floor.

FIFA World Cup 2026™ final watch party

The biggest match in the world deserves the biggest stage. On Sunday, July 19, watch the FIFA World Cup 2026™ Final streamed live at Fanatics Fest—surrounded by the most passionate fans in sports, all in one place. Feel every moment. Hear every reaction. Experience it as it happens. One match. One crowd. One place to be.

Walk of Fame

The stars don’t stay backstage.
New this year, Walk of Fame brings athletes, celebrities, and legends through the heart of the show floor all weekend long—creating unexpected moments as they move between appearances, stages, and experiences. It’s your chance to spot your favorite stars, catch unforgettable moments, and experience the kind of access only Fanatics Fest can deliver. Keep your eyes up—you never know who might walk by next. Walk of Fame appearances are not scheduled or guaranteed.

Photo Ops Included with Admission

New this year, your admission ticket gives you even more access. Step up and capture a personal photo with participating athletes from across the world of sports—no additional ticket is required. These first-come, first-served moments are designed to bring fans closer to the action and create unforgettable memories.

The outfield Stage

Where sports meets culture. The Outfield Stage explores the intersection of the game with sports, music, media, and beyond. Hear from the creators, tastemakers, and personalities redefining what it means to be a fan today. It’s fresh, unexpected, and forward-looking - spotlighting the voices pushing sports culture into what’s next.

Home team village stage

For the first time at Fanatics Fest, live content takes over the first floor. The Home Team Village Stage is built to keep fans engaged while in line for photo ops and autographs, with live programming happening at all times. Catch live, long-form shows from top voices in sports media, alongside podcasts, trivia, and nonstop entertainment throughout the weekend.

The card combine

The Card Combine is a brand-new, Topps-led interactive experience at Fanatics Fest NYC 2026—built to drop you into the world of collecting your way. This self-guided space is designed for discovery, with hands-on moments that make it easy to learn by doing, not sitting through a lesson. Explore the basics of buying, trading, grading, and protecting your cards.

THE TAILGATE zone

Take it outside and keep the energy up. The Tailgate Zone is your all-day hang spot - packed with food trucks, yard games, picnic space, and live entertainment that doesn’t quit. Grab a bite, post up with your crew, or tap into the action between sessions. It’s the perfect reset without missing a moment.

EXCLUSIVE MERCH

Fanatics Fest is where the biggest merch moments in sports culture happen.Shop the show three ways: hit the Merch Zone in the Fanatics Fest Superstore for the official Fanatics Fest collection and limited-edition collabs with MLB, NBA, NFL, WWE, FIFA, and more; explore brand, league, and partner booths across the floor packed with exclusive drops you won’t find anywhere else; and keep an eye out for surprise merch pop-ups tied to your favorite talent, leagues, and partners.

PAID Autographs & Photo Ops

Meet your sports heroes live and create a moment that lasts a lifetime. Choose from professional photo experiences in front of a branded backdrop, exclusive autograph sessions, or both. Photo Ops and Autograph Sessions are paid experiences sold separately from event admission. A valid Fanatics Fest ticket is required to purchase and redeem them. Availability is limited and offered on a first-come, first-served basis, so pre-purchasing is the best way to secure your spot!

Immersive brand & league activations

Get ready to experience the thrill of sports like never before with immersive activations and exhibits from the biggest leagues and brands. Hit the court, step into the ring, or take the field to show off your skills with MLB, NBA, FIFA, NFL, NHL, UFC, WWE, and more.

Athlete & Celeb appearances

From all-star athletes to pop culture icons, Fanatics Fest brings you up close with some of the biggest names in sports and entertainment. Whether they’re signing autographs, taking photos, or just browsing the show floor like a fan, you never know who you’ll bump into. Who will you spot this year? Check out our 2026 talent roster!

Cards & Collectibles

Fanatics Fest is redefining the collector experience inside the Collectors Zone. Shop, buy, sell, and trade with 250+ top dealers all weekend long, get first access to exclusive Topps drops, connect with fellow collectors, and uncover rare cards and unforgettable memorabilia.

Fanatics games

Fanatics Games is back for year two — bringing together elite athletes, celebrities, creators, and a select group of fans for the ultimate showdown across eight epic sports challenges. $2 million in total prizes. $1 million cash grand prize. One true GOAT — only at Fanatics Fest.

The Theatre

Step into The Theatre - where the biggest names in sports take the spotlight. This is where legends and icons go deep on the moments that defined careers and reshaped the game. From historic rivalries to untold locker room stories, every session delivers insight you won’t hear anywhere else. It’s elevated, unfiltered, and unforgettable - featuring headline guests, powerful storytelling, and moments that stay with you long after the lights go down.

Center Stage

Where the pulse of the crowd meets the voices shaping the game. Center Stage is built for energy - live shows, dynamic conversations, and fan-driven moments happening in real time. Expect bold opinions, unexpected guests, and interactive experiences that put fans closer to the action.

Dick's sportng goods stage

Where fandom comes to life. The Dick’s Sporting Goods Stage delivers high-energy programming designed to engage fans of all ages - blending athlete appearances, interactive moments, and feel-good conversations. Whether you’re stepping into the action or taking it all in, this stage is all about celebrating the love of the game together.

Kids Zone

Bring the whole family to Fanatics Fest and dive into the action at the Kids Zone! Packed with interactive games, exciting challenges, and hands-on activities, it’s the perfect spot for young sports fans to practice their skills. The Kids Zone is where little fans create big memories.

LIVE
BREAKING

See the hits as they happen. Step into the Fanatics Collect space for live breaking all day long - packs ripped in real time, big pulls, and nonstop energy. Watch the chase unfold, feel the crowd react, and experience the hobby at its most electric.